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Cambs Against County Lines, spot the signs cut the lines - 29/07/2021

Girl walking into an underpass with Cambs Against County Lines written on the wall

‘Cambs Against County Lines’ follows on from a 2020 survey by Cambridge Community Safety Partnership on drugs violence and gangs in Cambridge. The campaign, funded by the Police and Crime Commissioner for Cambridgeshire and Peterborough, aims to raise awareness amongst young people and adults in Cambridge city of the risks around county lines drug dealing and to help young people and members of the community to recognise the signs of the related grooming process. On behalf of the Cambridge Community Safety Partnership, a bespoke Cambridge-centred video (by AlterEgo Creative Solutions) was commissioned and a resource pack available for schools and the local community.

The resource focuses on a young man named Dex involved in county lines and goes through “Dex’s 6-point business model” where he talks about grooming young people to work for him as part of his county lines operation. As well as the video resource, a resource package is available for schools, primarily targeted for Key Stage 3, in Cambridge. 


There are two initial ‘train the facilitator’ sessions available on 5th and 6th August. If anyone is interested in joining or think this would be useful to any contacts, please email:

There are likely to be more of these training sessions going forward to ensure that anyone watching the film also has access to the additional resource pack delivered by someone appropriately trained in delivering sessions about a difficult subject matter such as this.

There will also be virtual community engagement sessions over the summer with dates to be confirmed. For any further information, email:

Further communication will go out about these events and please can you help share event details.

Social Media 

A webpage and social media accounts have been set up. Please support these by following, liking, and sharing. Further online posters and toolkit materials will be circulated.

Webpage: Cambs Against County Lines - Cambridge City Council

Facebook: Cambs Against County Lines | Facebook

Twitter: CambsAgainstCountyLines (@CACountyLines) / Twitter

Instagram: CambsAgainstCountyLines (@cambsagainstcountylines) • Instagram photos and videos

Youtube: Cambs Against County Lines 15 second short:

To promote the campaign, please use the slogan / hashtag of: Cambs Against County Lines, spot the signs cut the lines.

#CambsAgainstCountyLines  #SpotTheSigns  #CutCountyLines  #CountyLinesAwareness  #CountyLinesPrevention